Sideshow Pete is a brand devoted to having great times over cocktails with friends. The main man, Pete, wrote a spectacular bar trick book with 101 tricks that you can use at the bar to liven up any situation. We created this website to help sell this book.
We made every effort to give visitors a taste of the book. We added a section with bar tricks that people can learn right on the site.
We added sections to let people pick up Merchandise in addition to the book for sale. We added sections for cocktail recipes too. This tied in nicely with our social media campaign to get awareness for the brand.
We created unique blog articles and other content for their site. This brings in thousands in traffic that helps to get free views on the book. Creating organic sales.
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