6 Pages You Absolutely Need to Design Awesome Websites
Your website is the first thing many of your customers will see. When it comes to getting your message out, selling a product, or providing a service, your website can reach more people than you can. You might be tackling your website yourself, and that’s great! But what pages should you have? Which pages are essential to giving the best experience possible? And missing some pages can keep you from making sales and winning clients. We put together a list of the 6 most important pages your website needs, and what you should be putting on them. Let’s get to work.
1 – Homepage
The homepage is the starting place for your entire site. The homepage will be the first impression that many of your customers and clients will first see. So it is important to represent your business’ values here. Make sure you state what you do, what you sell, and why you are in business in the first place. Include features that set you apart from your competitors. Showcase your best-selling products and provide quick links to the newest blog posts. The homepage is a great place to include ‘social proof’ or testimonials as well. Also, have links to your Facebook, Twitter, and other social media. The best way to imagine it is that your homepage is a small version of your entire website. And if you go with a single page design, your home page can be your entire website.
2 – Contact Us Page
Ethical businesses keep their contact information available. Be sure to include various ways for your customers to get in touch with you. Some might prefer email, and others will want to call. If you are available to help and answer questions for your customers, it will keep them coming back. So be sure to keep your contact information up-to-date and accurate at all times.
3 – About Us
When someone goes to your About Us page, they may be looking for information about the company. But, more often they want to know how your company can add value to their lives. Talk about why you do what you do, and how that benefits your customer. Think about the different types of customers your business attracts. How can you address each one to ensure them that your company is the best company to handle their needs.
After you have addressed the way you can add value to the client be sure to show them proof. Social proof. Testimonials are a great way to prove your product. Reviews are also a great way to give your customers confidence in your product. So it’s always a good idea to have as much social proof as possible.
Finally talk about you and your employees. Let people know what your workplace is like and why you love working where you do. In the end, people do business with people. Don’t be shy and let them see the person behind the awesome things you sell and provide.
4 – Services/Product Page
You might sell things. You might sell a service. No matter what you sell you need to tell your customers all about it. If your product is a thing be sure to include detailed photos of your product in use. If you sell a service be sure to include photos that show what you do. Then top that off with a great description of what you do so that way you minimize any confusion. Any customer that makes it to your services or product page is deep into the buying funnel. So, so be sure to make it easy for them to get in touch with you, or buy your products. As a bonus give your customers a way to try your product out. If you can do a demo or a sample, do it.
Any customer that makes it to your services or product page is deep into the buying funnel. So, be sure to make it easy for them to get in touch with you, or buy your products. As a bonus give your customers a way to try your product out. If you can do a demo or a sample, do it. Because if you have a great product or service you need to showcase it well.
5 – Blog
When I started my business the idea of keeping up a blog sounded unnecessary so I didn’t do it. But in actuality, it’s one of the best things you could be doing for you business. It doesn’t matter what industry you are in, you should always keep a blog. It will increase traffic to your site and give you loads of credibility and thats important. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][easy-tweet tweet=”It doesn’t matter what industry you are in, you should always keep a blog.” user=”hookandpixel” hashtags=”smallbiz, webdesign”]
It’s a good idea to keep your latest post on the top of the feed. But older posts need to be discoverable too. So be sure to tag your post with topics to keep everything organized. Make sure your readers can find just the info they need when they need it. Most of all, you want your readers coming back.
6 – Privacy Policy
Your customer’s privacy is important. And it’s your responsibility to tell them what you’re going to do with their information. A privacy policy details all this. Also, companies like the Better Business Bureau require your website to have one. One tool I use is Free Privacy Policy Generator. It helps me create privacy policies and I can tailor every aspect of how the business operates. Most of all, be sure when you are building your own on the free privacy policy generator site that you stick to the free plans, close all popups, and opt out of any offers. This will ensure that you’re really getting a free privacy policy.
In conclusion, there are loads of other pages you could have on your website. But, these are what I believe to be the most essential. Make sure you don’t forget anything important when you build your site. So get back out there and build your business an amazing website.
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