Sideshow Pete’s book 101 Ways to Amuse/Abuse a Bar-Fly has been sold in the back of magazines and word of mouth since the early 90’s. It was time for a makover and we were there to help.

From Bar Napkin to Publisher

Much of the original book was made by hand & with the use of xerox machines. In order to create a viable product Hook & Pixel created dozens of unique illustrations for Sideshow Pete. As a result we added a ton of value to the finished product, encouraging more people to click & buy.

Working With Print Companies

Part of taking a publication to print is working with the print company. Often many designs have to be sent back and forth and communication can get difficult. Hook & Pixel was there to bridge the gap during this complicated time & deliver exactly what Pete wanted.

Print and Digital

People now are used to consuming books in a digital format. That’s why this project included a Kindle ready version. We even uploaded the files and made sure everything worked.